The Internet has captivated the modern people today. It has become a fact that the modern individuals can hardly live out a normal life without an internet connection. And based on an online survey conducted, a normal urban person is expected to be online on Facebook at least 1 hour everyday. A lot of individuals have made Internet surfing their routine.
And because of this trend, small and big businesses have been trying to penetrate the online community to market their business. Social media is where the public would love to reside. It would be normal for people to love the Internet because they can have access and conversations with their colleagues and loved ones anywhere and anytime they want. Distance has already paved its way and it is no longer a hindrance in building relationships.
Social media is the current treasure box that business people have observed because this is where the market resides and resolves itself. Social media has become the newest strategy for businessmen to get their potential buyers. People are driven to this because they can find entertainment, interaction and satisfaction. And for that, social media agencies have sprouted. Above any types of internet marketing services, social media marketing has been the best among the other marketing strategies.
So, what does a social media agency do and how can it help businesses? This type of agency helps business owners advertise their products and services through social sites. How? In what way? They make out and setup quality social image for you and your business and interacts with online connections to build relationships with those connections and then promote your business. The best description on these agencies is an active party planner.
As a party planner, its main objective is to gather people and to inform people about your latest services and products. It makes your image credible and profitable for potential customers and clients. As a party planner, it invites people to your activity or event and gives the floor to you as the host. All the initiations are done by the planner and you just have to give out that latest services or product. The party planner is invisible but is conversant.
So, do you need a social media agency? Well, if you need to be ahead of everyone else then the answer would be yes. If you want to market your business over the top of the competition then you have to penetrate where the market is dwelling. In order for your business to grow, you have to befriend the current trend. If you can’t beat it then you have to manipulate it.
As a matter of fact, big businesses have slowly cut off their television advertisements to social media marketing. Social media is where the public get engaged to. Your business is determined by the number of people convinced with your services or products. Everything is a number’s game – the more people you get acquainted and invited to your business, the more your possible income would be.
Market your self and your business with the latest marketing strategy. Get into the latest Social Media Agencies and get ahead of everyone.
Social Media (SM) agencies are usually hybrid companies whose strengths and capabilities range from social media strategy to online public relations. Often, social media marketing crosses paths with search, media planning, customer service and business development. With all of these cross-departmental functions, SM has clearly evolved into a necessary marketing and communications component for a modern business.
Like traditional agency models, a social media agency will work with clients on a retainer, hourly or project based fee. And, just like when you hire any other agency, you should have a clear vision of what you will need executed. So I thought I’d write a few thoughts down to help you determine what should be outsourced to a social media agency vs. your traditional agency of record.
Strategy – This is something that should definitely reside with a social media agency. There are too many tools, tactics and new technology available for a traditional agency to stay on top of. Traditional agencies are great at providing direction with respect to brand voice and audience segmentation, etc, but when it comes to keeping a finger on the pulse of the SM heartbeat, traditional agencies tend to drop the ball. It’s not always their fault either, and usually this is simply because they have so many client projects to fulfill, so they tend to be a little behind on the R&D side. Now, some agencies are great at this, but not all of them. So be sure to ask pointed questions from your traditional agency regarding skill sets and especially resources. In my experience, traditional agencies don’t have a large staff dedicated to SM. In fact, lots of times, they end up hiring a freelancer or social media agency in the end anyway.
Community Management – Engaging your community of friends and followers on a daily if not hourly basis is no small task. It requires full time resources to research relevant content, publish it and then monitor interaction. Hiring a SM agency to manage this component of your business is a wise move, simply because they will have far more resources and experience in community management than most “tactical” based traditional agencies. Community management requires patience and nurture, something that most traditional agencies tend to fail at due the fact that many are campaign driven.
Monitoring – Listening to the conversations taking place about your brand or business are essential in shaping the way it engages people. Using monitoring tools and good ‘ol fashioned elbow grease a savvy SM agency can decipher the hashtags, likes and shares for the content you produce and translate to a usable resource for developing other marketing campaigns. Sentiment can be a great way to discover new keywords for your next PPC or direct marketing advertising headlines.
There is a challenge however and that is that there are a lot wanna-be social media agencies out there. Usually consisting of laid-off former ad executives who are looking to cash-in on the hype of SMM. Be sure to sniff these guys out before engaging into any kind of relationship. Remember, you’re trying to capitalize on a new communication model, and sometimes that requires new, fresh thinking from a partner that focuses purely on one thing and one thing only, social media.